OCTOBER 2026 · CONFIDENTIAL DISCUSSION PROPOSAL · NOT AN APPROVED ARENA CBA
CBA PHILADELPHIA · A PROPOSAL BY LELAND HARDY

FROM COMMUNITY BENEFITS
TO COMMUNITY OWNERSHIP.

A proposed independent vehicle to deploy, multiply and measure the youth dividend of Philadelphia’s next South Philadelphia arena—through five programs, an integrated AI Academy and a lasting commitment to opportunity and ownership.

01 / THE OPPORTUNITY

Not simply new construction.
New opportunity.

The arena opens in 2030. The Class of 2030 started ninth grade this fall. Let's build them something that lasts longer than a building.

The Comcast Spectacor–Harris Blitzer Sports & Entertainment South Philadelphia arena is an opportunity to make public commitments to youth education, entrepreneurship and neighborhood opportunity specific, funded and measurable.

A former Center City arena package included a $60 million community-benefits benchmark, but that abandoned agreement does not automatically fund this proposal. The $30 million and $60 million models below are independent illustrative funding scenarios.

CBA Philadelphia is proposed; no City, Comcast Spectacor, HBSE, school-district, university or other partnership is represented as approved.

Official September 2026 arena announcement ↗
02 / THE OPERATING MODEL
One accountable entity. Five programs. An AI Academy across all five.
5principal programs
2illustrative capital mandates
1integrated AI Academy
$1.5Bestimated private arena investment
15,000developer-projected jobs over 10 years
~$6Bdeveloper-projected 10-year economic impact
2030target arena opening

Arena figures above are project estimates cited in the source proposal, not CBA commitments.

03 / THE FIVE PRINCIPAL PROGRAMS

Five engines for Philadelphia's future.

Every initiative pairs real-world instruction with demonstrable outcomes. Artificial intelligence training is integrated across all five rather than counted as a sixth program.

01 / EDUCATION

B.I.C.E.P.S. Philadelphia

Business Institute for Continuing Education in Professional Sports. A curriculum created by Hardy at Wharton that teaches money and ownership, contracts, negotiation, intellectual property, investing, media, leadership and careers across the sports economy.

Proposed rollout: 10 pilot district high schools in 2027; every district high school by 2029; 10,000 students annually by Year 5 (2031).

B.I.C.E.P.S. story ↗
02 / ATHLETIC DEVELOPMENT

Champions Academy

Golf, tennis and boxing talent identification coupled with tutoring, career guidance and B.I.C.E.P.S. sports-business education. Cobbs Creek and Foster's Farm are envisioned as different, complementary golf learning environments.

Goal: 500 athletes actively developing by Year 5 in the $60M scenario. Prospective venues and training relationships require agreement.

Explore the Champions Academy ↗
03 / DESIGN & ENTERPRISE

AMIAT Institute

Co-founders Leland Hardy and Tamil Robinson propose a Philadelphia pipeline from fashion and footwear discovery to textile design, prototypes, trademarks, licensing, financing and independent labels.

Potential industry introductions include Fanatics, Mitchell & Ness and URBN, none yet confirmed as institute partners.

Meet the AMIAT Institute ↗
04 / THE CREATIVE ECONOMY

Philadelphia Media Lab

Video production and editing masterclasses guided by Brett Langefels, portfolio projects and proposed paid pathways into television, sports media and film production through future institutional partners.

Comcast/NBCUniversal and Penn Annenberg relationships for this initiative are proposed.

Discover the Media Lab ↗
05 / OWNERSHIP

Community Ownership Fund

Proposed venture grants of $10,000–$50,000, scholarships, student-company incubation, bilingual access and a target that 50% of eligible vendor spending go to minority- and women-owned Philadelphia businesses.

The objective: Philadelphia-founded businesses that retain meaningful intellectual property and ownership.

Explore the fund ↗
B.I.C.E.P.S. / PHILADELPHIA EXECUTION PRECEDENT
APEXLEADERSHIP DEVELOPMENT ACADEMY

An introduction to Philadelphia's schools.
A foundation for future leaders.

Real education programs depend on relationships among curriculum creators, school leadership and communities.

Apex Leadership Development Academy is a secondary-school leadership education program founded and directed by Paul E. Jones, Ed.D. It aims to develop ethical judgment, systems thinking, teamwork, communication and responsible civic action.

A Philadelphia connection: According to Leland Hardy's account of his educational work, he facilitated the introduction of Apex's leadership-development program to Tacony Academy Charter School, whose CEO is Naimah C. Wimberly. This is an example of bringing educational organizations into contact with Philadelphia school leadership.

For the proposed CBA initiative, Apex offers an instructive model for leadership education alongside B.I.C.E.P.S., responsible AI education and student entrepreneurship. Any future program expansion or school participation would require agreements with the relevant institutions.

01Ethics & ValuesAn inner compass for decisions
02Systems ThinkingSee connections and consequences
03Seven Learning ModulesBuild practical leadership skills
+1Applied PracticeTranslate knowledge into action

Apex program details are sourced from its official website. Hardy's role in the Tacony introduction is founder-supplied and is not represented here as independently documented district-wide adoption; Tacony is a public charter school.

CROSS-PROGRAM CAPABILITY / THE AI ACADEMY

Philadelphia students should build with AI.

One AI Academy embedded across all five CBA Philadelphia programs.

Drawing on the AI automation, marketing and media expertise of Strivers Row Media, Inc., the initiative proposes age-appropriate, hands-on AI education for Philadelphia students.

Students would learn to use artificial intelligence thoughtfully and creatively—not only to complete assignments, but to solve neighborhood problems, build prototypes, make films, develop small businesses and qualify for emerging careers.

Proposed instruction would include human supervision, privacy safeguards, bias awareness, academic integrity and accessibility. School-district participation remains subject to agreement.

Proposed rollout: first modules in 10 pilot schools in 2027; expand toward every district high school by 2029; target 10,000 students annually alongside B.I.C.E.P.S. by Year 5.

01

AI literacy & critical judgment

How models work, verification, bias, privacy, safety, copyright and responsible use.

02

Creative AI & media

Storyboards, design exploration, video workflows, editing, writing and multimedia storytelling.

03

Automation & business

No-code workflows, research support, customer-service prototypes and entrepreneurial problem-solving.

04

Careers & student ventures

Portfolios, mentors, project demonstrations, internships and prototypes with community value.

Archival Leland Hardy and Williams family collage, with caption reading Leland Hardy — Architect of the Williams Sisters Phenomenon Since Inception
Leland Hardy — Architect of the Williams Sisters Phenomenon Since Inception · Select the image to view the original at full resolution
CHAMPIONS ACADEMY / GOLF, TENNIS & BOXING

Champions are developed.

Inspired by Hardy's history advising the Williams family and his long relationship with Muhammad Ali, the proposed Champions Academy will combine elite coaching, academic tutoring and business education across golf, tennis and boxing.

The golf pathway would begin with Philadelphia's public-golf heritage at Cobbs Creek and expand through proposed off-site training experiences at The Golf Club at Foster's Farm in Virginia.

According to Hardy's account, he is a fellow Founding Member of Foster's Farm alongside Michael Jordan and Vista Equity Partners founder Robert F. Smith. The Foster family's 1,200-acre history traces to land acquired after Emancipation. Proposed Philadelphia student rotations would combine elite golf preparation with B.I.C.E.P.S. instruction in club operations, turf science, real estate, hospitality, events and membership finance.

Explore Foster's Farm ↗
View Hardy's story ↗

Foster’s Farm history and founding membership are based on founder-supplied information. Student rotations and Cobbs Creek cooperation are prospective.

PROGRAM 03 / AMIAT INSTITUTE
AMIAT monogram

From Iverson's I-3 era
to the next design empire.

The AMIAT Philadelphia Institute of Fashion, Design & Entrepreneurship would identify outstanding Philadelphia design talent and help turn it into commercial enterprise—through creative instruction, mentoring, intellectual property, manufacturing, licensing and capital-readiness.

Tamil Robinson and images of the FIT Tamil Robinson design award
AMIAT CO-FOUNDER · CHIEF DESIGN OFFICER

Tamil Robinson

Fashion designer and creative leader associated with the Reebok Allen Iverson I-3 Collection. Co-founder Leland Hardy personally confirms Robinson's sole design authorship of the collection; this sole-credit claim is attributed to that firsthand account.

Robinson's fashion and design legacy includes the Tamil Robinson Award at the Fashion Institute of Technology, represented in the supplied archival imagery. Annual award continuity and exclusive historical superlatives remain subject to verification.

IDENTIFYYoung Philadelphia creators
DEVELOPDesign and commercial skills
INCUBATEPrototypes and licenses
OWNPhiladelphia-led brands

Prospective industry outreach: Fanatics · Mitchell & Ness · Urban Outfitters (URBN). Partnerships have not been established.

AMIAT INSTITUTE / CULTURAL HERITAGE

Culture. Creativity. Commercial imagination.

Historical images and video references from the supplied AMIAT materials illustrate the founders' creative-world associations. Images and underlying audiovisual works require appropriate use permissions before broad public promotion.

Watch Leland Hardy's Reebok Money commercial ↗
PROGRAM 04 / PHILADELPHIA MEDIA LAB

From masterclass to media career.

Philadelphia's young storytellers deserve access to the highest standards in the industry.

Brett Langefels, a four-time Sports Emmy-winning editor represented worldwide by Hardy, is proposed to lead rotating workshops in North, South, West and Northeast Philadelphia and Center City.

Students would develop edited films, sound design, storytelling and production portfolios, with prospective paid internships through Comcast/NBCUniversal and academic partnerships with Penn's Annenberg School. Student films could ultimately premiere at the new arena.

Named employers and academic institutions are prospective partners. Masterclasses, internships and arena screenings depend on formal agreements.

PROGRAM 05 / COMMUNITY OWNERSHIP FUND

Turn participation into equity.

A benefit may be spent once. A locally owned business can compound its value for years.

$10k–$50k

Proposed venture grants

Seed support for qualifying student- and graduate-founded enterprises, paired with mentoring, business-planning and ownership safeguards.

Scholarships

Continued opportunity

Support for graduates of B.I.C.E.P.S., Champions Academy, AMIAT Institute and Philadelphia Media Lab.

50%

Procurement aspiration

Target share of eligible CBA Philadelphia vendor spending allocated to minority- and women-owned Philadelphia firms, subject to lawful procurement requirements.

EN + ES

Bilingual access

English- and Spanish-language programming where feasible, reflecting Hardy's bilingual background and Philadelphia's communities.

PROPOSED FOUNDING LEADERSHIP

Philadelphia built him.
Now a vision to build opportunity.

Leland Hardy business portrait, wearing a gray suit and patterned tie

Leland Hardy

PROPOSED FOUNDING PRESIDENT & CHIEF EXECUTIVE OFFICER

A Central High School alumnus and Wharton/Lauder graduate, Hardy has worked across global sports, business education, media, fashion and civic initiatives. His source dossier traces his relationships with Muhammad Ali, the Williams family and other athletic and entertainment figures.

His educational outreach also includes a founder-reported introduction of the Apex Leadership Development Academy program to Tacony Academy Charter School. Read the Apex case study ↗ His proposal for Philadelphia is to use those cross-sector relationships to create measurable educational and entrepreneurial opportunities for local students and founders. Any executive appointment would be subject to independent governance, diligence and contracting.

Appointment, contracting and compensation would require the independent governance and conflict-of-interest procedures described below.

Tamil Robinson and FIT award images

Tamil Robinson

AMIAT CO-FOUNDER · CHIEF DESIGN OFFICER

A veteran designer whose career spans apparel and sportswear, Robinson would lead the proposed institute's creative curriculum, mentorship and emerging-brand development. The institute pairs design skills with business ownership, licensing and entrepreneurship.

LEADERSHIP / CIVIC SERVICE & CITY COUNCIL

Relationships become meaningful when they serve people.

Hardy's supplied history includes contributing to the tribute and Philadelphia street designation honoring 1948 Olympic medalist Herbert P. Douglas Jr.; a Stevie Wonder birthday tribute; Holocaust-remembrance advocacy; and dialogue with original Freedom Riders and Jewish community leaders.

Stevie Wonder centennial-call video ↗Herb Douglas celebration coverage ↗City Council Resolution 220610 ↗
March 2021 Jewish Federation of Delaware cross-community Zoom event featuring Leland Hardy and original Freedom Riders
CAPITAL / TWO ILLUSTRATIVE MANDATES

Every dollar mapped to a program and a metric.

Both scenarios are proposals for negotiation, not current CBA proceeds, appropriations or contracts. Funding would be deployed over an illustrative 10-year horizon. The AI Academy is embedded within the five program budgets.

Ten-year allocation$30M foundational$60M full
B.I.C.E.P.S. Philadelphia$7.0M$13.0M
Champions Academy$7.5M$15.0M
AMIAT Institute$5.0M$11.0M
Philadelphia Media Lab$4.0M$8.5M
Community Ownership Fund$4.0M$8.5M
Governance, audit and operations$2.5M$4.0M
TOTAL$30.0M$60.0M

Capital allocations exactly follow the supplied October 23, 2026 CBA Philadelphia presentation. A 1:1 matching-capital ratio is a Year-5 fundraising target, not an existing commitment.

PUBLIC ACCOUNTABILITY / YEAR-5 TARGETS

Measure what Philadelphia receives.

The following are targets for the $60 million scenario, not outcomes already achieved. Targets in the $30 million scenario would be scaled to available resources.

10,000students per year in B.I.C.E.P.S.
500Champions Academy athletes in development
250paid media and fashion internships annually
100Philadelphia-owned ventures launched
1 : 1matching-capital target by Year 5
100%results publicly reported and independently assessed

Targets from slide 23 of the supplied proposal. Measurement definitions and annual verification would be established during implementation.

GOVERNANCE / AN INDEPENDENT VEHICLE

Public trust is part of the design.

CBA Philadelphia is proposed as a new independent, audited nonprofit that would seek federal 501(c)(3) recognition. It is not represented here as already incorporated or tax-exempt.

An independently governed board is proposed to include community and youth voices, public and development stakeholders and an independent finance chair, with appointments and legal structures negotiated before formation.

Independent annual financial audit
Public program-and-finance dashboard
Second District and citywide community advisory council
Transparent local procurement reporting
Board-adopted related-party/conflict-of-interest policy
Proposed annual public Council briefing or hearing

This structure is an offer for discussion and is not an existing agreement with any government body, developer or other organization.

EXECUTION / FIRST 100 DAYS & THE CLASS OF 2030

Start with diligence. Earn the right to scale.

Days 1–30

Establish legal and governance workstreams; undertake community listening; develop the program scorecard.

Days 31–60

Agree on pilot-school and venue arrangements; prepare B.I.C.E.P.S., Champions and Media Lab launches.

Days 61–90

Advance prospective partners across media, fashion, education and sports; establish safeguards for students.

Days 91–100

Publish an initial impact framework and propose a progress briefing for City and community stakeholders.

2027 · YEAR 110 pilot high schools; arena construction targeted to start; first cohort programming.
2028 · YEAR 2Expand beyond initial pilots; proposed first AMIAT student collection.
2029 · YEAR 3Target B.I.C.E.P.S. and AI Academy availability at every district high school.
2030Target arena opening; link students to emerging sports, media and commercial careers.
2031 · YEAR 5Target 10,000 students annually, subject to funding and school agreements.

Milestones are a proposed implementation schedule. The 2029 all-schools milestone reconciles slides 11 and 25 of the supplied deck, assuming 2027 is Year 1.

EVIDENCE & MEDIA / SOURCE ARCHIVE

Proof behind the proposal.

This website follows the uploaded October 23, 2026 CBA Philadelphia proposal. Historic founder claims are drawn partly from materials supplied by Leland Hardy. Named institutional partnerships, venue rotations, nonprofit formation and all financial/outcome targets are proposed; endorsements and financing have not been secured.

THE ASK / CONVENE A WORKING SESSION

Build champions.
Build businesses.
Build Philadelphia.

A 30-day working session with the City, City Council, Comcast Spectacor and HBSE is proposed to explore scope, funding, governance and measurable youth outcomes. Submit your inquiry below.

Submissions are delivered to Leland.Hardy@striversrowmedia.com. No email application is required.

Leland Hardy · Strivers Row Media, Inc.
Leland.Hardy@striversrowmedia.com · (917) 912-0603